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Testimonials from happy clients is the best marketing tool you can have! They are free and highly effective, but all too often, we hold back on asking for them. And when we do ask, oftentimes our well meaning clients
fail to get around to writing and sending them back to us. What we do know though, is that when you make it easy for people, they are almost always happy to help you grow your business and give you a well deserved
testimonial.
And in the future, make your testimonials 70% more effective by including a picture. A picture taken of your buyers at the walkthrough of their new home or your sellers at the closing table or in front of their sold sign will
make their testimonial a powerful call to action for future business for you.
